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A short article highlighting how rude comments tend to polarize and make people dig into their opinion even more, a phenomenon which we probably all know quite well!
More than 1,000 subjects reviewed the blog post from a Canadian newspaper that discussed the water contamination risks of nanosilver particles and the antibacterial benefits.
Half saw the story with polite comments, and the other half saw rude comments like, "If you don't see the benefits of using nanotechnology in these products, you're an idiot."
"Basically what we saw," Brossard says, "is people that were exposed to the polite comments didn't change their views really about the issue covering the story, versus the people that did see the rude comments became polarized — they became more against the technology that was covered in the story."
Brossard said they chose the nanotechnology topic so that readers would have to make sense of a complicated issue with low familiarity. She says communication research shows that people use mental shortcuts to make sense of things they don't understand.
"We need to have an anchor to make sense of this," she says. "And it seems that rudeness and incivility is used as a mental shortcut to make sense of those complicated issues."
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