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Mr. Ed of government news demoted to weekends.

Posted: Mar 14, 2013

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From HuffPost: "The change may be one of tone - rather than numbers. Schultz's ratings

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have been solid â�� he was the second-highest-rated host on the network in February â�� but his barnstorming, Midwestern, labor-friendly brand of populist liberalism has come to look more and more at odds with the increasingly elite and wonkish tone taking hold on the rest of MSNBC. The network has spent its last year grooming hosts like Chris Hayes, Melissa Harris-Perry and Ezra Klein, all of whom bring a far different approach to their work than Schultz.

MSNBC has yet to announce who will replace Schultz. It has been widely speculated that Klein, a rising star at the network, would be offered the job."

I like Klein's orientation to numbers and facts, but daytimes are already looking enough like an episode of "Friends" to me over there. Someone with Klein's brilliance but who has as many years' experience working inside government and other spheres as those kids have been alive would be my preference.

I'm wondering if they're going to take someone - VP

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from Current. Not sure what's going to happen to Current's present line-up, but there might be several people looking for jobs soon. I would LOVE to see John Fugelsang still have a show if he's not going to be on Current anymore.

Most likely, if Ed's going to weekends, they're going to bring Chris Hayes to weekdays, but then again, what do I know? (don't answer that).

There are some I'd like to see again, too, but 8 p.m. - I'm thinking you'll turn out right,

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either Chris Hayes or Ezra Klein. O'Reilly is a heavyweight, and Anderson Cooper, but they're both older, especially O'Reilly, and MSNBC might pull nicely in the huge under-40 crowd, which trends more centrist and left than their elders anyway.

But what do I know, either? Or more to the point, what all don't I know. :)

Ed just said it's Chris Hayes... I'll miss Ed - bootstraps

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It will be interesting to see if it's the same format as Ed's show.

I like Chris Hayes very, very much, but I think prefer him as a guest.

I used to catch his weekend morning show... maybe it was the time(?)--I'm NOT a morning person at all--but it was just to "busy" for me.

Maybe somebody will take away his caffeine...

that should be too busy... correcting my own post - nm bootstraps

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x

Ed did a nice close, and I will check his new - program out. He was too "blustery" for m

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to watch this show, though, and Chris's preference for analysis is definitely more my style. I do like that he also brings in guests you don't see on other programs. I tend to change the channel when those professional "talking heads," instant experts on any subject, start talking. I can do a quick research on the web myself. :)

From the NY Times: "Mr. Hayes, 34, will be the youngest host of a prime-time show on any of the country’s major cable news channels, all of which seek out youthful viewers but tend to have middle-aged hosts and a core audience made up of senior citizens. Of Mr. Schultz’s one million viewers last year, for example, only 249,000 were between the ages of 25 and 54.

Ms. Maddow had an average of 339,000 viewers in that key demographic. Cable news ratings usually work the other way — the programs earlier in the evening outperform the programs later in the evening. That’s partly why MSNBC sees an opportunity to grow at 8 p.m.

But taking over that hour is a difficult assignment for Mr. Hayes, given Bill O’Reilly’s commanding grip on the time slot. Mr. O’Reilly, the biggest star on the Fox News Channel, routinely doubled Mr. Schultz’s delivery of 25- to 54-year-old viewers last year, much to the chagrin of Mr. Schultz, who parodied his rival on a regular basis. The ratings imbalance at 8 p.m. helped to obscure the fact that MSNBC has, in prime time over all, crept closer to Fox in that age group.

Mr. Hayes is described to be as eager as anyone at MSNBC to beat Fox, even if the two channels don’t actually fight for the same viewers. His metamorphosis from a writer at The Nation magazine to a broadcaster began several years ago when he was signed up to be a part-time paid contributor to MSNBC. He impressed executives at the channel when he filled in for Ms. Maddow in 2011, and in September of that year he was given his weekend morning show, called “Up with Chris Hayes.”

“Up” doesn’t have a huge audience — it had about 139,000 viewers ages 25 to 54 last month — but it often beats CNN on Saturday and Sunday mornings, and it has been praised by media critics for allowing long, thoughtful conversations about politics and public policy, the kind rarely seen elsewhere on television.

These conversations usually project a liberal worldview, in line with MSNBC as a whole. But Mr. Hayes and his producers also try to book guests who don’t often get on television, including conservatives; a recent discussion with Mr. Hayes and four conservatives lit up the blogosphere. “Add this segment to the list of reasons Chris Hayes’ Up has become the most interesting weekend political show in America,” wrote BuzzFeed at the time."

There are many things going for Ed - see message

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His wife has had a very bad bout of cancer. I hope she is doing well, but who knows? He said he volunteered for this and I think it has to do with his family coming first.

I do really like Ezra. Very intellectual and sees things honestly from many sides. I do hope Ezra will be in the evening lineup. Love Chris Hayes too. Seems very urban. Ed and all of them bring a unique an different view point to the table.

Go MSNBC!

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