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How Costco Is Masking A 14% Price Jump With Shrinkflation - The oldest trick in the retailer book is back.

Posted: May 2nd, 2021 - 7:15 am

We have previously written about shrinkflation - the "creative" masking of higher prices whereby retailers sell a materially lower amount of products for the 'same' price, covering up what is often a significant price increase on a "per unit" basis (see ""Shrinkflation" - How Food Companies Implement Massive Price Hikes Without You Ever Noticing", "Shrinkflation Hits The UK: Toblerone Shrinks By 10%, Price Stays The Same", Shrinkflation Intensifies – Stealth Inflation As Thousands of Food Products Shrink In Size, Not Price), and we have a feeling that in light of the recent surge in commodity costs and food prices, we will be writing about it a whole lot more in the coming weeks.

Take Costco, which as The Bear Traps report notes, is now charging the same price for paper towels but the roll has 20 fewer sheets. TBT refers to a recent post in a Red Flag Deals message board, where a member makes the following observation:

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LINK/URL: How Costco Is Masking A 14% Price Jump With Shrinkflation

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How Costco Is Masking A 14% Price Jump With Shrinkflation - The oldest trick in the retailer book is back. (Views: 492, 2021-05-02, 7:15 am)
- Don’t forget inflation comes in two different shapes: direct - price increases (for the same goods) (Views: 338, 2021-05-02, 7:17 am)
  - They reduce the amount of product in the package, keep - it the same price, so the government (Views: 362, 2021-05-02, 7:39 am)
- Just wait until gas prices go up even more because of - getting rid of oil and gas. You think (Views: 314, 2021-05-02, 7:37 am)
- I know many products are too - Bug, I throw away some (Views: 302, 2021-05-02, 8:59 am)
- This trick is as old as dirt - and Jimmy Carter. (Views: 385, 2021-05-02, 10:33 am)
  - What I Remember - Old Tricks (Views: 338, 2021-05-02, 11:07 am)
    - I remember waiting in line, too. And in my state when - you could get gas depended on (Views: 356, 2021-05-02, 1:57 pm)
      - Yes - Deja Vu (Views: 360, 2021-05-02, 7:29 pm)
        It’s because Joe wants us dependent on foreign oil again. - America Last (Views: 358, 2021-05-02, 8:50 pm)
        We are already dependent on foreign oil - Deja Vu (Views: 314, 2021-05-03, 7:56 am)
        Because of Joe! - You are embarrassing yourself. (Views: 326, 2021-05-03, 9:44 am)
        That's was my first impression of that post, too. Look at - all the jobs he killed with the Keystone (Views: 278, 2021-05-03, 11:21 am)
        No we weren't. We were producing our own oil because - of fracking. We were actually selling (Views: 373, 2021-05-03, 11:18 am)
        You really are delusional and so uninformed - Your moniker should be "Delusional Again and (Views: 299, 2021-05-03, 1:12 pm)
      - That shortage was created. It wasn't because of "gas - guzzlers" It was because of OPEC (Views: 313, 2021-05-03, 11:17 am)
- Baker's Chocolate - sm (Views: 339, 2021-05-03, 12:57 pm)