How Costco Is Masking A 14% Price Jump With Shrinkflation - The oldest trick in the retailer book is back. Posted: May 2nd, 2021 - 7:15 am
We have previously written about shrinkflation - the "creative" masking of higher prices whereby retailers sell a materially lower amount of products for the 'same' price, covering up what is often a significant price increase on a "per unit" basis (see ""Shrinkflation" - How Food Companies Implement Massive Price Hikes Without You Ever Noticing", "Shrinkflation Hits The UK: Toblerone Shrinks By 10%, Price Stays The Same", Shrinkflation Intensifies – Stealth Inflation As Thousands of Food Products Shrink In Size, Not Price), and we have a feeling that in light of the recent surge in commodity costs and food prices, we will be writing about it a whole lot more in the coming weeks.
Take Costco, which as The Bear Traps report notes, is now charging the same price for paper towels but the roll has 20 fewer sheets. TBT refers to a recent post in a Red Flag Deals message board, where a member makes the following observation:
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LINK/URL: How Costco Is Masking A 14% Price Jump With Shrinkflation
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