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Sue Bee Honey changing longtime logo - sm

Posted: Sep 16th, 2020 - 5:23 am

SIOUX CITY, Iowa — After nearly one hundred years in business, Sue Bee Honey is changing its longtime logo.

The cooperative of beekeepers from across the nation is painting over the wall of its headquarters on Lewis Boulevard where an image of a Native American girl with a feather in her hair and wings has been featured for years.

The president of the Sioux Honey Association says the change has been in the works and isn't linked to recent concerns by some companies about racial insensitivity.

"We have moved away from that logo with any of our labels and consumer promotions probably 4 or 5 years ago," said President Mark Mammen. "And what we really wanted over the last few years, our new focus or our renewed focus I should say has been on our two main brands and the fact that we are a cooperative."

It's hoped the new signage will be done by the end of the year as the cooperative gets ready to celebrates its 100th anniversary next year.

LINK/URL: Sue Bee Honey changing longtime logo


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