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Politics

The breakdown of NPR's funding sources - Old Anon

Posted: Jul 12th, 2018 - 1:15 pm In Reply to: NPR finds a way to do a hit piece on evangelicals and - promote abortion in one report.

Here's some info for you from Wikepedia.

Funding

In 2010, NPR revenues totaled $180 million, with the bulk of revenues coming from programming fees, grants from foundations or business entities, contributions and sponsorships.[22] According to the 2009 financial statement, about 50% of NPR revenues come from the fees it charges member stations for programming and distribution charges.[22] Typically, NPR member stations receive funds through on-air pledge drives, corporate underwriting, state and local governments, educational institutions, and the federally funded Corporation for Public Broadcasting (CPB). In 2009, member stations derived 6% of their revenue from federal, state and local government funding, 10% of their revenue from CPB grants, and 14% of their revenue from universities.[22][36] While NPR does not receive any direct federal funding, it does receive a small number of competitive grants from CPB and federal agencies like the Department of Education and the Department of Commerce. This funding amounts to approximately 2% of NPR's overall revenues.[22]

During the 1970s and early 1980s, the majority of NPR funding came from the federal government. Steps were taken during the 1980s to completely wean NPR from government support, but the 1983 funding crisis forced the network to make immediate changes. According to CPB, in 2009 11.3% of the aggregate revenues of all public radio broadcasting stations were funded from federal sources, principally through CPB;[37] in 2012 10.9% of the revenues for Public Radio came from federal sources.[38]

In 2011, NPR announced the roll-out of their own online advertising network, which allows member stations to run geographically targeted advertisement spots from national sponsors that may otherwise be unavailable to their local area, opening additional revenue streams to the broadcaster.[39]

2013 saw the launch of Center Stage, a mix of native advertising and banner ad featured prominently on the NPR homepage, above-the-fold. The launch partner for Center Stage was Squarespace.[40]

In 2014, NPR CEO Jarl Mohn said the network would begin to increase revenue by having brands NPR views as more relevant to the audience underwrite NPR programs and requesting higher rates from them.[41]

Underwriting spots vs. commercials[edit]

In contrast with commercial broadcasting, NPR's radio broadcasts do not carry traditional commercials, but has advertising in the form of brief statements from major sponsors which may include corporate slogans, descriptions of products and services, contact information such as website addresses and telephone numbers.[42] These statements are called underwriting spots and, unlike commercials, are governed by specific FCC restrictions in addition to truth in advertising laws; they cannot advocate a product or "promote the goods and services" of for-profit entities.[43] These restrictions apply only to radio broadcasts and not NPR's other digital platforms. When questioned on the subject of how corporate underwriting revenues and foundation grants were holding up during the recession, in a speech broadcast on C-SPAN before the National Press Club on March 2, 2009, then President and CEO Vivian Schiller stated: "underwriting is down, it's down for everybody; this is the area that is most down for us, in sponsorship, underwriting, advertising, call it whatever you want; just like it is for all of media."[44] Hosts of the NPR program Planet Money stated the audience is indeed a product being sold to advertisers in the same way as commercial stations, saying: "they are not advertisers exactly but, they have a lot of the same characteristics; let's just say that."[45]

Again, if you don't like them getting money, complain to the political party of your choice, don't listen to NPR or watch PBS. If you can't do the above, stop complaining.

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