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Why President Trump Must Not Give Up - ex-HDS

Posted: Nov 22nd, 2020 - 1:07 pm In Reply to: Why President Trump Must Not Give Up - sm

“Like any competent quack, Trump focuses on a winning vibe, not a factual case. He positions himself as an alternative to “the scientists” and “the doctors” such that followers have to choose between trusting them or him. This process, in extreme forms, leads to what some psychologists refer to as identity fusion. William Swann, a professor at the University of Texas at Austin, coined the term in 2009 while studying theories of individual identity. Once fused with a group or leader, he noticed, followers seem tied to them in such a way that things are true because the leader said them. Dystopian as that may seem, it can be a coping mechanism: Orienting your sense of truth around a person can be more comforting than doing so around a nebulous, uncertain, or otherwise threatening reality. Fusion is not appealing because it makes sense; it is appealing because it alleviates the cognitive and emotional burden of thinking.”

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